The M1 is one of the rare examples of an automobile, where the race version has been the model for the road version. During the Geneva Motorshow in Spring 1977 rumours roaming around for quite some time were finally confirmed. BMW worked on a new car which was sure to be something very special. Relying on past experience gained during cooperations in the beginning of the 70s, Lamborghini and Michelotti were chosen as partners for the project. Giorgetto Giugiaro, who worked for ItalDesign designed the bodywork of the bavarian exotic.